PURE PROFIT: HOW BEN & JERRY’S, PATAGONIA AND STARBUCKS DO WELL BY DOING (MOSTLY) GOOD

ben-jerry-fair-tradeOriginally published in the Los Angeles Times – February 5, 1995

One of the dividends of owning stock in the Ben & Jerry’s Homemade ice cream company is being invited to the annual stockholder’s meeting. This gives you an excuse to eat lots of ice cream, check out Ben & Jerry’s 40-foot solarized stage bus and then spend two days listening to the Band, Bo Diddley, Michelle Shocked and the Kwanzaa Music Workshop Performance, among many other acts, play at the Ben & Jerry’s One World One Heart festival. You also get to attend the financial meeting. Here, one company co-founder might lead the investors in a hymn while the other makes a point about product standards by splitting open a pint of ice cream with a samurai sword.

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